An affiliate marketing campaign is generally a case where other website owners position ads for yourproduct on their websites. In Internet marketing terms these website owners are known as affiliates.

Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing.

Conventional modes of advertising and marketing are often far from exact sciences. For example, how do you judge the effectiveness of a television or radio campaign?